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2. Marketing Mix
Our marketing is professional, cost effective and designed to maximise buyers for your property.
Materials
We recommend consideration of the following:
• Photography
A selection of display photographs will be taken by a professional photographer for internet and print media, to project your home in the most favourable way. We use the services of Studio 33, an excellent photographic team, who also work for ‘Home Beautiful’.
• Aerial Photos
We utilise aerial shots if the location of a property warrants it.
• Floor and Site Plans
An architectural floor layout of the home to support the professional marketing approach and to assist prospective buyers in their planning and purchasing decision process. Buyers also like to understand the site amenity, layout and design extension opportunities.
• Professional advertising copy.
• Signboard
A large board designed for maximum exposure for pedestrian and vehicle traffic.
• Brochures
Colour brochures for distribution.
• Letter Box Drop Cards
A print run of 2,000 to the local area.
Internet
Our internet advertising includes comprehensive and multi-national internet based advertising. Almost all purchasers utilise the internet in seeking a property to purchase, from the comfort of their home, either in Sydney, Hong Kong or wherever. Websites include:
• Domain.com.au and realestate.com.au. These are the most widely viewed for North Shore
properties. Audience Maximiser targets property buyers while they search other websites.
• Homely.com; millionplus.com; thehomepage.com and onthehouse.com; all small property
website start-ups, competing with Domain and Realestate.com.
• Asian websites. We utilise a large number of websites.
- Au.myfun.com; au.fang.com; ausproperty.cn in China.
- Squarefoot.com.hk; gohome.com.hk in Hong Kong.
- Iproperty in Malaysia, Singapore, Phillipines, Macao, Indonesia and Thailand.
• Chinese Social Media; WeChat.
Harbourline Database
Harbourline is the premiere North Shore agency for selling and renting properties. We continuously have buyers requesting to be added to our buyer data-base. We canvass our data- base on all our sales and it enables Harbourline to sell many properties ‘off market’. Harbourline has a very large contemporary buyer data-base. A high proportion of properties are purchased by local residents.
Print Media
• SMH and Financial Review Domain
For ‘high end’ properties the Domain remains an effective medium to reach a wide and wealthy audience. We submit submit regular listings and we receive a lot of free advertising.
• Sydney Morning Herald Editorials
We have a close relationship with the editorial staff and would endeavour to publish your property with photos and copy.
• Chinese Sydney Property Weekly
The publication is read by many Chinese readers. Many local buyers are Chinese.
• Video
An alternative means of communication with added potential to sell the local area.
Some 800 million people in China use WeChat, the social
media platform that is a must for Sydney property advertising.