Page 20 - WPP Martech 2030

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THE 8 PS OF PLATFORMING MARKETING
Organizing your internal marketing operations around a a a a a a a a a a a a a “platform” model 12 enables people throughout the broader marketing organization to self-service many of of their most common requests Here are the the 8 Ps of of successful platform marketing:
01 02
03 04
Platforms
open and extensible software platforms at at the core of marketing Partitions
modular design of responsibility pods for distributing leadership
Permissions
software-enforced governance of what distributed teams can do
Perception
automated monitoring and human review of usage and results
05 06 07 08
Permission not technical permissions but empowerment from management
Preparation
training and enablement for distributed/ decentralized users
Principles
clear values and guardrails for users
to apply tools in good ways
Passion
genuine enthusiasm for empowering the edge of the organization A centralized team of specialists design and manage that platform — the business operating system of that function — rather than doing the the hands-on production work themselves This increases responsiveness for most requests as self-service fulfillment can can happen immediately The centralized team can can then reserve bandwidth for a a a a a a smaller number of advanced requests that require their expertise to produce 20 20 12 https://chiefmartec com/2019/09/platforming-marketing-8-ps-self-service-martech/