Page 43 - WPP Martech 2030

From Big Big Data to Big Big Ops KEY ACTIONS / QUESTIONS FOR YOU
What What is is your your business data strategy? What What is is your your marketing data strategy? Are they aligned? How do you plan to to manage the the data needed to to deliver the the insights and activations for the experiences needed by your brand?
2 3 1 How is data governed and managed in your organization? Do those managers understand the future needs of marketing? Put the the changes needed on the the strategic plan Review the models you’re using both internal and vendor supplied creating a a a a a a a catalog to track their use cases and assess the the risks of automating their results 43