Page 4 - Victoria King Public Relations eBrochure

Agency Profile
VKPR is a specialist public relations agency representing luxury hotels, resorts and spas at the very top end of the travel, leisure and lifestyle market.
We are a boutique agency which allows for greater exibility and a hands-on approach. Each client bene ts from an entirely focused approach to its PR needs. We create personalized campaigns while working as an extension of the “in house” team.
We possess impeccable media contacts across key consumer, specialist and luxury travel trade sections. We have a dedicated team of people who spearhead all aspects of public relations campaigns and can provide counsel for social media platforms to ensure consistent messaging.
We possess a wealth of experience and a strong working knowledge of the luxury travel industry. We understand how media likes to receive information and are skilled at pitching the right stories to the right publications.
We specialize in working with “passion projects,” and continue to position our clients as world leaders in their elds. As a result, our clients are consistently ranked on prominent “best of” lists in Condé Nast Traveler, Travel + Leisure and Andrew Harper’s Hideaway Report.
While our focus is to obtain exposure and increase awareness amongst the media, we are constantly aware of the end goal, which is for PR to translate into sales.