Page 19 - The Hart Of Rums

Lemon Hart & Son
Hart of History
Following Lemon Hart’s death in 1845, his son David took over the business. In 1892, Lemon Hart & Son rums joined rum importers Portal Dingwall & Norris to form a powerful London-based alliance which remained intact for half a century. Heavy bombing in World War II drove Alfred Lamb Ltd (creators of Lambs Rum) from their location in London, taking refuge in the offices of Lemon Hart & Son. In January 1948, United Rum Merchants (URM) was formed as a result of this union. In 1949, URM was sold to Booker Brothers, McConnell and Company, sugar planters from Demerara, Guyana.
In 1984, Booker Brothers, McConnell and Company sold their rum business to Allied-Lyons. In June 1989, Allied-Lyons’ rum business, which included Lemon Hart and Lamb’s, was brought together with Tia Maria under one management structure to form Alfred Lamb International Limited, a division of Allied-Lyons. In 1994, Allied-Lyons merged with Pedro Domecq forming Allied Domecq which, in 2005, was acquired by their French-based rival Pernod Ricard. The irony is not lost that a mere two hundred years earlier, in 1804, Lemon Hart relocated his entire rum stocks from Penzance, Cornwall to the heavily fortified West India Dock in London, in fear of attack and invasion by the French.
In 2010, the Canadian-based company Mosaiq Inc. acquired the Lemon Hart brand from Pernod Ricard and implemented the “Return to Heritage” initiative for the brand starting with the reestablishment of Lemon Hart & Son.
Today, Lemon Hart & Son rums are the most historically authentic rums available in the market, savoured by discerning rum drinkers around the world. Anyone drinking Lemon Hart Rum today drinks to a name with a lineage of over two centuries of established credential, and authenticity coupled with a remarkable history of close to three centuries in the world of rums.
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