Page 33 - The Hart Of Rums
P. 33

Blackpool Key Talking Points
Know and share the following key brand points with trade and consumers alike when presenting Blackpool rum:
“Blackpool represents a new super-premium variety within the spiced rum category clearly distinguishing itself from a whole slew of other ‘fun spiced rums’ which have flooded the market in recent years.”
- drunkentiki.com
- Blackpool’s base is Lemon Hart Original 1804 finished at a higher alcohol strength (86 Proof / 43% alc./vol.) to bring out naturally occurring Bourbon barrel notes of exotic dried fruit, island spices and vanilla bean and then masterfully balanced with an all natural spiced infusion;
- Similar to estate produced premium wines, Blackpool is produced at a Single Estate Distillery in Guyana’s Demerara region and is 100% authentic Demerara rum;
- Blackpool is the top rated spiced rum on tastings.com with a rating of 93 points;
- Blackpool was awarded the Chairman’s Trophy at the Ultimate Spirits Challenge with a score of 91 and the accolade “Excellent / Highly Recommended”;
- Blackpool is the only spiced rum to receive a 5-star / highest recommendation rating in F. Paul Pacult’s Spirit Journal;
- Blackpool is simply brilliant when served over ice with a splash of cola and a twist of orange or when mixed with juices (especially pineapple!) for refreshing tastes of exotic tiki culture.
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