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Daftar isi
BAB 1. PENDAHULUAN .......................................................................................................................... 2
1.1Latar Belakang ................................................................................................................................... 2
1.2.Tujuan ................................................................................................................................................ 2
1.2.1Umum ........................................................................................................................................... 2
1.2.2Khusus .......................................................................................................................................... 2
1.3Manfaat ............................................................................................................................................... 2
1.4Waktu Penelitian ................................................................................................................................ 2
BAB 2. LANDASAN TEORI ..................................................................................................................... 3
2.1Sistem Informasi Pemasaran ............................................................................................................ 3
2.1.1Pengertian Sistem Informasi ...................................................................................................... 3
2.1.2Pengertian Sistem Informasi Pemasaran .................................................................................. 3
2.2 Analisa dan Desain Berorientasi Objek .......................................................................................... 4
2.3Unified Modeling Language (UML) ................................................................................................. 5
BAB 3. METODOLOGI PENELITIAN ................................................................................................... 6
3.1 Objek Penelitian ................................................................................................................................ 6
3.2Jenis Data ............................................................................................................................................ 6
3.2.1Data Primer ................................................................................................................................. 6
3.2.2Data Sekunder ............................................................................................................................. 6
3.3Sumber Data ....................................................................................................................................... 7
3.3.1Survey ........................................................................................................................................... 7
3.3.2Wawancara .................................................................................................................................. 7
BAB 4. HASIL ............................................................................................................................................. 8
4.1Segmentation, Targeting and Positioning (STP) ............................................................................. 8
4.1.1Segmentation ............................................................................................................................... 8
4.1.2Targeting ...................................................................................................................................... 8
4.1.3Positioning ................................................................................................................................... 8
BAB V ............................................................................................................................................................. 9
5.1Kesimpulan ........................................................................................................................................... 9
5.2Kesimpulan ........................................................................................................................................... 9
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