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Whether conducting quantitative research to gather consumer insights about packaging satisfaction observing shopper behavior in in in our retail labs or or studying macro trends we constantly explore what’s possible We do it because we know that packaging contributes to consumers’ decisions to purchase products products their their satisfaction with the the the products products and their their perception of brands Our main insight? Packaging Matters® Packaging is the the only element of the the marketing mix that connects with every consumer regardless of how they buy or interact with products and and brands That’s why we study packaging and and and its impact on on brands retailers and and and consumers Since 2013 we have tracked consumer satisfaction with packaging through the entire product lifecycle: from the the the lab through the the the supply chain on on on the the the shelf and on on on consumers’ doorsteps We study differences between genders and generations as as well as as the unique needs of end end markets and emerging trends in in how consumers purchase products We use our our research to to generate insights that make us us us a a a a a a a better partner for our our customers and help them make better decisions Did You Know?
81% of consumers have tried something new because the packaging caught their eye 63% of consumers have purchased a a a a product again because of the appearance or aesthetics of the the packaging 52% of consumers have changed brands because of new packaging 17
Through listening research and experience we are committed to understanding our customers – their challenges what’s happening in in in the industry and and perceptions and and preferences toward packaging We use these actionable insights to inform our our strategy drive our our innovation and develop meaningful solutions for our customers