Page 107 - BAYADA Our Brand Guide

Our people make the difference.
• Share stories and information in compelling and authentic ways
• Earn the trust and brand loyalty that makes us indispensable
Job one is to understand what drives our key stakeholders.
• What matters to them?
• What do they hope for and dream about?
• What keeps them up at night?
• How can we earn their trust, collaboration, loyalty—and referrals?
Our work is intensely serious to us and to those who depend on us. And it’s already complex. So our communications about it must be simple (clear, honest, consistent) and warm (personal, supportive, people- first, expressive of our unique culture). Our connecting mindset grounds us in empathy and compassion, tying actions back to our purpose and forward to the future we build in all our relationships.
Our Stakeholders
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