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 • Sales and Retail Assistants (14,453)
• Managers and Directors in Retail & Wholesale (2,974)
• Retail Cashiers and Check-out Operators (2,899)
• Sales supervisors (2,416)
• Hairdressers and Barbers (1,683)
Employer Evidence - Response Profile
County
Ceredigion Powys Pembrokeshire Carmarthenshire Swansea
Neath Port Talbot Other
Total
Challenges
The main challenges reported by respondents aligned to these sectors were; making a profit (64%), seasonality (54%) and recruitment (36%). These challenges (as has been seen previously with other sectors) are closely interlinked and in some ways are interdependent. Seasonality for instance, is an external factor that cannot be controlled in the same vein as the other identified challenges but has a direct impact on the ability to make a profit and recruit individuals.
Business Size Micro
Total
63
 In real terms, the sector supports 39,749 full and part time jobs within the region, which replicates the national average. Projections indicate that between 2019 and 2022 the sector is expected to see a decline in employment of 1.5%.
Employment is largest in the following sectors:
• Kitchen and Catering Assistants (5,076)
• Bar Staff (4,936)
• Waiters and Waitresses (4,491)
• Chefs (2,634)
• Restaurant and Catering Establishment Managers and Proprietors (1,839)
Retail
The sector supports a significant 45,484 full and part time jobs in the region. This is 10% above the national average. Employment is largest in the following sectors:
       Small
Medium
Large53
       14
11
36
18
7
12 11013 99 48 13 6 166
14 0 0 28 3 1 2 17
            11 6 1 54 9 2 1 30 7 2 1 17 3 2 0 17
                              Regional Employment & Skills Plan South West & Mid Wales
Sector Profiles






























































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