Page 64 - Regional Employment & Skills Plan

62
The Welsh language is incredibly important in this sector according to primary evidence gathered by the RLSP. Employers suggest that additional funding should be made available by WG to promote the use of the language in the sector and therefore train individuals appropriately.
It is also imperative that training offered is timely and appropriate, employers believe that the sector is always changing and therefore new skills will always be required. It is essential that providers are able to offer provision that meets these needs to ensure that the sector and individuals can fully capitalise on future opportunities.
The sector has a high level of compliance training that has to be undertaken in order to meet legislative requirements and there is insufficient information or opportunities from companies who offer this training when it is required and at an affordable cost. Examples include grounds maintenance and general maintenance.
Opportunities and Challenges
The definition of the sector could be changed to strengthen its position as an aspirational, high value sector which provides much opportunity. Considering the sector as being foundational may discourage new entrants.
A school of excellence should be developed in the heart of the industry which is West Wales, this would strengthen the sectors presence as being aspirational. The Slovenian model for tourism and leisure is an example of good practice, and is a model that could be replicated in Wales. Slovenia has five hotel schools and three schools of excellence.
3.6.2 Primary Research Analysis
Response Profile for Leisure, Tourism & Retail
14 12 10 8 6 4 2 0
SBCR GMW
Micro
Small
Medium
Large
Challenges and Drivers of Change and Demand
The recruitment and retention of suitable staff is a challenge for many businesses operating within this sector. This is hindered by the perceived negative perception of the sector created by WG, educational institutions and careers advisers.
‘The Welsh and UK Government do not recognise Tourism and Hospitality as a major aspect of the incoming economy. Additionally, the public perception that Tourism and Hospitality is just something that one does until one finds a "proper job". The industry should be recognised publicly as a rewarding, diverse, stimulating,
Regional Employment & Skills Plan South West & Mid Wales Sector Profiles