Page 135 - WritingMadlyV3

Nicholas Boothman
“Right, then,” Peter pronounced. “All we have to
do is turn three paragraphs into a 180-page book.”
I spent the next few weeks doing precisely that—
at 1,500 words a day.
Who the heck are you?
But Peter hadn’t finished. “I love the title,” he
said. “I like you, I like your energy, I like the way
you come across. But who the heck are you?”
I got his point. Your credibility is as important as
your title. People will buy your book if you are a
credible, trustworthy expert.
The Daily Gazette will be interested in you because
someone saw you on Breakfast Television. The TD Bank
read about you in the Gazette and wants to have you
talk to their team from coast to coast and order a
book for everyone. And an agent heard about you
from his Mobile Mortgage Specialist at the TD Bank
and has a client who’s a publisher who mentioned
they’re looking to branch out into the self-help mar-
ket. That’s the way it works. It’s just another form of
networking.
When you build credibility, you build respect
and add value to your words and your brand. So
you need to start building your own “creds” today.
Figure out a way to get on TV, on the radio, in the
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