Page 166 - WritingMadlyV3

She refused to believe a book on overcoming
chronic hemorrhoids wasn’t going to make it on to
The New York Times best-seller list!
Working with a publicist
A publicist, whether from a publishing house or
freelance, is your connection to broadcast, print and
online media, which is essentially how the public
will hear about you and your book. Your publicist is
familiar with what each reporter, anchor, newspa-
per/magazine editor, producer and blogger across
the country wants to share with their audience. And
he or she will help you shape your message and sto-
ry accordingly.
A publicist is also very persistent. Whether ask-
ing you as the author to do something out of your
comfort zone (i.e., going around New York City and
Dallas to get people to like you, or giving on-air ad-
vice to speed daters) or pitching a reporter with a
different angle after they rejected the first pitch, a
publicist will stop at nothing to get your book to the
public.
Let your publicist be the pushy advocate that
lands you interviews. That way, when you have
your interview, it will be the first time the reporter
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