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NICHOLAS BOOTHMAN
Serendipity by Design. They're designed to bring
people together, spark conversations and foster
creativity. By designing for serendipity, you can create
an environment that encourages innovation, creativity
and growth.
Imagine walking into a coffee shop and striking up
a conversation with someone who shares your passion
for sustainability. You exchange ideas, collaborate on a
project and eventually launch a successful startup.
That's Serendipity by Design in action.
Chain Reactions
Chance encounters with strangers often come with
the opportunity to enter a new flow of events. Look
back over your journey to where you are today and
you’ll probably see a chain of people got you here.
Celine Dion was the youngest of 14 children in a
poor family in Canada. When she was 12 she wrote
first song. Her brother sent a recording to music
manager René Angélil, whose name he discovered on
the back of a Ginette Reno album. Angélil was moved
to tears by her voice and decided to make her a star.
Ed Sheeran was flat broke when Jamie Foxx saw
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