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convince them in 90 seconds or less
• Use the words “Call me” instead of “Don’t hesitate
to call.”
Explanatory Style
When explaining our experiences to ourselves and oth-
ers, we tend to fall into patterns. Consciously develop a
positive explanatory style, and infect others with your
upbeat attitude.
Cause and Effect
Telling people the reason why you are doing something
has a major influence on how they react to you. People
tend to automatically comply with requests when given
a reason why they should. Keep reading because you’ll
learn a lot.
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