Page 34 - ConvinceThemFlip

convince them in 90 seconds or less
“Thanks for the news,” I said sarcastically.
“Not my fault, guv.” The driver slammed the partition
shut. The cabbie was right. It wasn’t his fault. My stomach
was making me cranky.
“That’s fine, thanks for letting us know,” Muldoon said
loudly as he shot me a pained expression.
“Nice first impression. What do you want from the man—
confrontation or cooperation?” It was clear that Muldoon
had at least one more lesson to teach tonight. “What do
you think will get us there faster—your treating him with
respect or threatening to beat his brains out?”
“It’s okay,” he said, chuckling at the embarrassment
written all over my face.
“Sooner or later, every successful person realizes that
to get what you want from other people, they have to want
to help you. There are only six ways you can get people to
do things: by law, with money, by emotional force, physi-
cal force, the lure of physical beauty, or by persuasion.
Of these, persuasion is the most efficient—it’s the next
level in the game. Work it out for yourself. Persuasion is
more powerful, frequently quicker, usually cheaper, and
yields more effective results than legal pressure, financial
indulgence, emotional duress, physical force, or beauty.
The problem is that if you blow your first impression, as
you just did, you take persuasion off the table. You’ll end
up having to resort to one of those other ways to take
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