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Executive Director’s Desk (continued)
diagnosis that is incorrect, excessive and unneccesary worry, and a more di cult time communicating one’s condition by the time of an actual appointment due to perceived beliefs. Even though, patients are expecting and demanding quicker access to increased and better care.
It is obvious that, as 2019 approaches, we are well on our way to the futuristic lifestyle that Hanna and Barbera dreamed up in the 60s.  e explosion of medicine’s technological advancements in the past decades has already yielded ideas into reality beyond telemedicine with incredible diagnostics and therapeutics. To think, surgeons can now perform complicated procedures from thousands of miles away using robots and remote video access. In addition, breakthroughs in the life sciences are accelerating, especially in genomics. Genomic medicine is already making an impact in the  elds of oncology, pharmacology, rare and undi-
agnosed diseases, etc. Imagine another 43 years when the year 2062 arrives!
As advances in medicine continue to evolve at an accelerated pace, so will the improvement of customer-centric healthcare ex- periences which will motivate patients to become even more ac- tive players in their healthcare. More engagement means taking more responsibility for their own health which will assist with the changes already in place that focus on prevention and value for care. And as we focus, now more than ever, on our health and on our quality of life, it only makes sense to me that being able to focus on our quality of death would coincide.
 us, a topic for a future column...
HCMA BULLETIN, Vol 64, No. 4 – November/December 2018
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