Page 3 - ROCK & ROLL DENIM AND PANHANDLE SLIM | BOOT BARN VENDOR EXPO 2025

ROCK & ROLL DENIM
AND PANHANDLE SLIM
In 1946, brothers Ernest and Martin Hochster set out to create a brand that captured the spirit of America—its grit, individuality, and pioneering soul. With
hard work and an entrepreneurial fire, Panhandle Slim was born. For over 75 years, the Hochster family has carried that legacy forward. Today, a third
generation continues the tradition with Rock & Roll Denim—a bold take on Western style that started as a small idea and grew into a true original.
It’s been over fifteen years since Rock & Roll Denim first hit the scene, but we’ve never lost our edge. We still approach every piece with a sharp eye and a
drive to create standout Western wear that’s anything but ordinary. Rooted in heritage and made with attitude, Rock & Roll Denim embodies the heart of
Americana. We stand behind every stitch—and we hope it becomes your go-to denim for years to come.
Together, Panhandle Slim and Rock & Roll Denim represent the past, present, and future of Western fashion—timeless tradition with a modern spirit.
Whether you’re living the ranch life or chasing down the next big thing, we’re here to outfit your story.
Westmoor Manufacturing makers of Panhandle Slim and Rock and Roll Denim
Jeff, Zach, and Jamison Hochster