Page 2 - New Account Handout

In 1946 two brothers, Ernest and Martin Hochster began a journey to create a brand that embodied everything that makes America truly unique. They combined sweat of brow with an entrepreneurial spirit and Panhandle Western Wear was born. The company has stayed in the Hochster family for 75 years and today a third generation has created a denim brand that grew from a small idea into a true western original. Ten years have passed since Rock and Roll Denim was first launched but even today we look at things with a discerning eye and attempt to create original western pieces.
• Family owned and run since 1946
• Founded on the principles of individuality,
intelligence, and style
• Designed in Texas, with American values
• A pioneer in pearl-snap western tops
• Now makers of full lines of tops and
bottoms for men, women & children