Page 157 - Marketing the Basics 2nd

Table 7.1 Promotion tool kit
Advertising
Sales promotion
Public relations
Direct marketing
Personal selling
Online marketing
Banner ads Billboards Booklets Broadcast ads Brochures Directories Inner-packaging Leaflets
Contest sweepstakes
Annual reports Charitable
Catalogues Fax
Mail
Incentive programs
Social network marketing
Motion pictures Outer-packaging Pamphlets
Point of purchase
demonstrations Rebates
Lobbying media Press kits Public events Publications Seminars Speeches Sponsorships
optimization Search engine marketing
displays Print ads
Sampling Tie-ins Trade shows Trade-in
Link building Digital signage Online classifieds
Shop displays Symbols and
allowances
logos Videogames
Coupons Exhibits Gifts Low-interest
donations Community relations
telemarketing TV shopping Voice mail
Meetings Presentations
RSS feeds E-mail Banner
financing Product
Corporate magazines
samples Trade shows
advertising Search engine