Page 225 - Marketing the Basics 2nd

Active exporting A commitment to expand the reach of a company into an overseas market.
Activity-based cost accounting A system of assigning costs directly to the resources used in the production process.
Advertising The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, non-profit organizations, government agencies and individuals who seek to inform and/or persuade members of a particular target market or audience about their products, services, organizations, or ideas.
Agenda The goal an individual wishes to accomplish.
Approaching The first meeting with a prospect.
Auction pricing A pricing method where the customer sets their own price according to his or her perceived value of the product.
Augmented product level The additional services and benefits offered to a customer built around the core benefit and the expected product level.
Authenticity The act of genuinely expressing one’s ideas, intentions and opinions.
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