Page 7 - Marketing the Basics 2nd
P. 7

List of illustrations vi
Introduction 1
1 What is management? 5
2 Marketing as a corporate function 19
3 Segmentation, targeting and positioning 38
4 Online marketing 66
5 Product and placement 81
6 Price 104
7 Promotion 130
8 People 151
9 Market research 178
10 Global marketing 199
Glossary 217 Index 235
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