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80 Marketing: the Basics
SUGGESTIONS FOR FURTHER READING
Avinash Kaushik, Web Analytics: An Hour a Day, New York, Wiley, 2007. Quite possibly the best book available on the market today about web analytics. If it hasn’t already become standard reading for web marketers it soon will be. Thought provoking, informative and very well written.
Kent Wertime, Ian Fenwick, DigiMarketing: The Essential Guide to New Media and Digital Marketing, New York, Wiley, 2008. Written by an executive at Ogilvy and a professor, this book provides a good guide to online branding and the issues marketers face trying to get their message to market.
Seth Godin, Tribes: We Need You to Lead Us, 2nd edition, London, Portfolio, 2008. Author of The Cluetrain Manifesto, Seth Godin is a widely regarded and well-read advocate of the societal benefits of social networking. The message of the book is infectious and thought provoking. You will feel you can change the world.