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“I knew we had to eliminate a lot of dated and under-performing inventory, and we did. But I wasn’t counting on the kind of traf- fic and new customers I would generate from the sale while also protecting my brand name and image.”
– Jay Mednikow
The Results:
• Of the total sales, over 87% were the client’s original inventory
• The event generated over three times the sales compared to the
same period the year before
• 27% of the customers who made purchases – over 500 – were entirely new to the store and would be added to the client’s customer base for future ongoing sales and marketing
Here was Jay’s concern: “What if I throw a party and no one comes? Until the party starts, the host is never sure. Well, the ‘party’ orchestrated for us by The Gordon Company exceeded all expectations. In our first three days, the guests arrived steadily, and I knew I had made the right choice
for a consultant.....again!!”
But Jay continued, “Ironically, I was disappointed by the slower traffic at the beginning of the second week of our event un- til I looked at the projections and realized they were spot on. There is a science to this kind of sale event and The Gordon Company is a master of the science. By the weekend, the store was mobbed, and I will not worry again.”
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