Page 57 - Demo

The Primary Gordon Company Goals:
• Liquidate and monetize the highest possible percentage of aged inventory
• Generate enough cash to handle the store renovation, pay off current debt, and re-merchandise product
“Never in our history did we have a line at our door waiting for the store to open. In the first two days of our sale, we moved several of the oldest items we owned. One was a necklace that was 12 years old!”
– Brian Millman
Results Achieved:
• 42% of the purchases during the sale were from new customers
• Total actual sales were 150% of the projected amount
• Actual sales of the client’s owned inventory was 232% of the projected amount
• Gross margin on goods greatly exceeded projections
• Sales during the 62-day event were more than four times greater
than for the same time period the previous year
“The Gordon Company delivered on everything they promised. They were there for us throughout the sale and were truly dedicated to our store and our success.”
– Brian Millman
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