Page 18 - Lena Hermansson - Designer

In 2003 I joined Innovo Azteca in Los Angeles as the Design Director for EVE's clothing line; "FETISH by EVE".
I enjoyed the brief time working with her on this project
and the brand was already on its beginning stages to production, but due to unexpected con icts with the Innovo Group, Fetish’s license became “mutually terminated”.
Eve's and my own ideas of making a classy, sophisticated,
and feminine line clashed with the Innovo's initial concept of the brand.
Design Director for Fetish by EVE (Innovo / Azteca)