Page 6 - Herman Murray Deck
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HERMAN MURRAY
Anno 2021
Target Audience Millennial male. Born 1981 through 1996 (ages 25 to 40 in 2021). Based on the most recent U.S. Census Bureau data, the average salary for a millennial is $47,034 a year, or $905 a week.
Where to find us Initially in the States, major retailers such as Nordstrom & Macy’s, better boutiques and online retailers. Our website will be homebase, where our customers can go for inspiration, fun stories and lots and lots of imagery (still & video). Our blog will be a must-read fillled with News Stories, Useless Information, Fashion-, Investment & Travel tips and is sure to satisfy our innovative and digitally-savvy group. www.hermanmurray.com
STRATEGY
Where do we Socialize? Facebook (87%*), YouTube (86%*), Instagram (71%*), L or
Snapchat/Twitter/Pinterest (52%*) & TikTok.
• Teaser Campaign: Each season launch we will build a campaign of anticipation through posting of new looks.
• Hashtag Strategy: #hermanmurray will be used in all forms of media
• Posts: 4 postings a week that add value to the consumers livelihood. Content includes images,
video clips, articles, as well as blog posts.
• Video: Behind the scene clips of photo shoots and fashion events. All shared on YouTube.
• Influencers: Investing in paid influencers. Working with companies such as Ensemble Digital Studios to guide us through the vast landscape of influencers.
* % of millennials usage at least once a week
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