Page 3 - The Chelsea Boot Co Est. 1851 Pitch Deck

HISTORY
In the year 1851 Queen Victoria issued a challenge to the royal shoemakers to make a pair of boots minus shoe laces which were constantly getting tangled in her stirrups whilst indulging in her favorite past time of horse riding.
The first boots were made by J. Sparkes-Hall employing the use of vulcanized rubber (elastic) which allowed Queen Victoria to slip the boots on and off easily. The Queen was delighted and thus this new style of boot was catapulted on the world stage. As the stirrup proved so important in the history of this wonderful and enduring boot, we lovingly embroider a stirrup on all our Classic Chelsea Boots!
Initially called ”Paddock Boots” due to their popularity while riding, the boots underwent a name change in London’s swinging 60’s and became known as the ”Chelsea Boot” based on their association with the King’s Road (A street in the Borough of Chelsea in western London)....Embraced by the Rock & Roll community, from The Rolling Stones & The Beatles to Twiggy; they were the must have accessory & everybody wanted to walk in their boots.
For almost two centuries now, the Chelsea Boot has endured as a true style icon incorporating the highest standard and design elements...A Brand fit for a Queen.
THE COMPANY
The Chelsea Boot Co Est. 1851 was founded in it’s current constellation back in 2011 and started shipping in 2015. Chelsea Boot Company’s CEO & Owner is Christopher Wicks of English Laundry fame, with Creative Partner & Designer Lena Hermansson. The pair partnered up with Andrew Leigh who through his company Jerry Leigh of California, handles all the distribution of the Brand. The company is headquartered at the Jerry Leigh offices in Van Nuys, CA with a Design Office in Malmö, Sweden.
The Chelsea Boot Company have showrooms in Los Angeles and New York.