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4. Social media advertising: Utilize platforms like Instagram and TikTok to run targeted ads featuring eye-catching visuals, compelling copy, and a strong call- to-action.
5. Email marketing: Build an email list and send regular newsletters to subscribers, offering exclusive discounts, new product launches, and personalized recommendations.
6. User-generated content: Encourage customers to share their CBC photos on social media using branded hashtags, creating a sense of community and social proof.
7. Customer loyalty program: Implement a rewards program to incentivize repeat purchases and referrals, offering exclusive perks and discounts.
8. #Shop4cause: The Chelsea Boot Co Est. 1851 donates $1 per pair of boots sold to the PSPA organization for research and support for people diagnosed with Progressive Supranuclear Palsy (PSP).
MARKETING ADS:
1. Ad headline: “Probably the most comfortable boots you’ll ever wear”
Ad copy: “Elevate your wardrobe with our meticulously handcrafted Chelsea boots that blend timeless design with unmatched comfort”
Visual: Showcasing a fashion-forward millennial female wearing stylish Chelsea boots.
2. Ad headline: “Probably the most comfortable boots you’ll ever wear”
Ad copy: “Elevate your wardrobe with our meticulously handcrafted Chelsea boots that blend timeless design with unmatched comfort”
Visual: Showcasing a fashion-forward millennial male wearing stylish Chelsea boots.
3. Ad headline: “Probably the most comfortable boots you’ll ever wear”
Ad copy: “Elevate your wardrobe with our meticulously handcrafted Chelsea boots that blend timeless design with unmatched comfort”
Visual: Showcasing a pair of stylish Chelsea boots.
These marketing strategies will run for 7 days and will be further refined and tailored based on target audience preferences, and market trends on an ongoing basis.
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