Page 7 - BNT - KOZO 4.0
P. 7

  DISCOVER: DESIGN TRENDS 2022
What patterns are hot for the 2021/2022 season?
 Print Trend Highlight - Spring/Summer 2022 Upscaled graphic florals in bold palettes, swirling paisleys and optical geo patterns are key in this Spring Summer 2022 print trend. While spring had shown a prevalence of stripes and wavy animal effects, Livetrend Analytics detects that Summer 2021 collections are currently including 20% of floral prints. For the upcoming season, Aquarelle Delights (floral motifs with a hand-painted appeal), are offering novelty for the classical graphic staple. With the satura- tion of the bucolic cottage-core trend, but continuous upheavals of femininity and romanticism, this print direction is reflecting the zeitgeist. The overarching femininity, which is embedded in this style, links to the rediscovery and celebration of a mindful and empowered womanhood. This new woman is giving a fresh face to romanticism. Combined with the urges for self-expression and craft, the usually dated concept around femininity is now induced with a more contemporary edge. The result is a broad and variety of uniquely hand-painted florals.
































































































   5   6   7   8   9