Page 101 - BRIO® Toy Catalogue Retail Edition 2021

The physical experience
The main physical meeting point between our brand and our consumers is, of course, the retail environment. Whilst browsing in store, consumers have the opportunity to see, feel and experience the BRIO brand and our products in a way unrivalled in any other digital channels.
In this space, we have a chance to tell the BRIO story and bring the brand to life in a three-dimensional way – offering playful sensory experiences to both parent and child with the hopes of leaving a lasting impression and generating sales.
Hakuhinkan, Japan
BRIO play dates
Hosting a BRIO Play Date offers a great opportunity for first contact between consumers (both children and parents) and BRIO. Whether they’re held in a shop or other physical spaces, these activities are effective tools for generating product sales, creating PR and building brand awareness. For more information, please visit BRIO portal to download our BRIO Play Date Guide or contact your local BRIO marketing representation or customer services team.
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