Page 3 - Lena Hermansson 2024

EDUCATION
VÄRNHEMSSKOLAN, Malmö, SWEDEN Design College AA (Bekladnadsteknisk)
THE AMERICAN COLLEGE FOR THE APPLIED ARTS Westwood, CA Fashion Design
WORK HISTORY
VIRGOAN WISH LLC
CEO & OWNER / Creative Director (2020-Current)
@ GRAPHIKEN AB Malmö, Sweden/Los Angeles, USA CEO & OWNER / Creative Director (2015-Current)
GLOBAL REBELS, INC. (former Defiance USA) (2003-2020) President & Director of Design
for the following Brands:
English Laundry by Christopher Wicks, EL II (English Rose) by English Laundry, Scott Weiland,Fender® The Clothing Collection, Da Vinci, Charlie Sheen by Da Vinci, Hot Rod, Jimi Hendrix, The Chelsea Boot Co Est. 1851
INNOVO/AZTECA | FETISH by EVE Design Director
B.C. ETHIC / DAWLS & DRAWLS
Started as the Assistant Designer and was promoted to Designer
FRAMEWORK SOUND
Studio Manager/ Audio Post Production
WORK EXPERTISE
FASHION DESIGN
RESEARCHING AN IDEA, CREATING A MOOD BOARD and following it through to FINISHED PRODUCTION
LICENSING
SKETCHING / ILLUSTRATING / FLATS
PATTERN MAKING
SEWING
FABRIC KNOWLEDGE
MERCHANDISING
CREATING A TIME & ACTION CALENDAR, and following it WORKING UNDER CONSTANT DEAD LINES
EXTENSIVE TRAVEL both INTERNATIONAL AND DOMESTIC PITCH DECK LAYOUT
GRAPHIC DESIGN
ILLUSTRATION
TYPOGRAPHY
ADOBE CREATIVE SUITES
WORD / PAGES
EXCEL / NUMBERS
POWERPOINT
COMPUTER KNOWLEDGE
(Adobe Creative Suites as well as Office Related Programs such as Word, Excel, Powerpoint etc)