Page 4 - Schaeffler Brandplaybook

Welcome
Passionate and forward-thinking. Excellent and sustainable. Curious and inspiring. Trusted and approachable. Committed and ambitious. Schaeffler is a company that sets global bench- marks. With products that make the world move. With emp- loyees who are thinking about tomorrow and today.
It is our brand that transports these assets, capabilities, and stories we own since more than 75 years. It represents our trail- blazing vision of the future. It incorporates the progress, inno- vation, and state-of-the-art solutions we hold within. It stands for the pioneers we have always been and will remain.
Our brand is more than a word, or a color. It is the collection of all experiences, inventions and interactions with our company, products, and people. That is what makes each one of us a brand ambassador. Everything we do influences our brand. How we talk, how we think, how we behave. In our plants, in our of- fices, across regions, divisions and functions – our brand is what we make of it.
This brand playbook summarizes what we are known for and sheds light on our role in the world. This brand playbook ex- presses us as a brand. It summarizes who we are, what we stand for and what we aim to be. It serves us with inspiration to make our brand a tangible experience for everyone. And it con- tinuously grows and evolves as we do – embodying our journey moving forward as we move the world.
Let us use it to cause a stir, spark action, evoke joy, build loyal- ty, and inspire other pioneers to advance how the world moves. Let us shape the Schaeffler brand together so that everyone knows what we stand for – today and tomorrow. Let this book be your guide as you embark the journey with us.
WELCOME TO OUR BRAND