Page 11 - BOCAR - CD Manual Brandbook
P. 11
BRAND OVERALL & EMPLOYER BRAND
SLOGAN.
Your reliable partner. The slogan (claim): "Your reliable partner."
is used for both the company and HR.
In the content of the website or brochures, the slogan can be combined with different topics.
The slogan is preferably used in English, but can also be translated into the national language in individual cases.
The slogan is never placed directly next to the logo.
Your reliable partner
for strategic thinking.
Your reliable partner
for a sustainable future.
Your reliable partner
for future-proof jobs.
Brand Book & Design Manual 2024 11
