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Brand Element Description (Examples below)
VIBE Your emotional tone - the energy people feel from you in a room or online
VOICE Your communication style - bold, warm, curious, playful, fierce...
STYLE Visual or stylistic cues - how your presence and delivery feel and land
PROOF Your track record - evidence of impact, credibility, or “earned authority”
MAGNETISM What draws people to you - your unique blend of strengths, vibe, and vision
Each section includes:
• A short, specific insight based on what I shared
• A tweak, prompt, or move to evolve or strengthen it
3. 150- 200 Word Brand Statement Draft
A tight, high-resolution bio that tells your “Hello World” story - your ‘You in 150 -200 Words’.
This is a draft brand bio or positioning message that draws from your Brand T + Grid + TASKED
answers. It might sound like: “I’m someone who… I believe in… What I bring is… What drives me
is… If you work with me, you’ll get… And what’s next for me is…”
You’re encouraged to edit this, remix it, or use parts of it wherever you need visibility - LinkedIn
bio, About Me, speaker intro, portfolio, etc.
4. Two Platform-Ready Bios
· LinkedIn Bio: Professional and tight.
· Human Bio: Expressive, warm, and personal (e.g. for About Me or IG).
→ Both grounded in the brand themes above.
5. Two Aha! Brand Insights
These aren’t surface level. They’re smart, hidden patterns that reveal:
· A disconnect between what you believe and how you currently show up
· A trait that others might love about you - but you didn’t realise was your signal
· A missed alignment between your brand and your next big move
Each insight includes:
· A reframe (“You may not realise that…”)
· A next step suggestion (“Try showing this more by…”)
6. Brand Actions & Experiments
· Reputation Map
→ 3 things you are already known for
→ 2 traits or messages to amplify over the next 30 days
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