Page 29 - Unleasing Your Social Media Potential

Workshop Pre-Work
Chapter 3: Assignment Instructions (to be completed prior to workshop):
Please take a moment to reflect on your current social media strategy and provide answers to the following questions:
1. Are you currently measuring the KPIs mentioned earlier, or would you be interested in incorporating them into your measurement practices?
2. Which of the mentioned KPIs do you find most intriguing or have a clearer understanding of?
3. Are there any specific KPIs you would like us to delve into further during our workshop?
4. Do you have sponsors, and are they interested in obtaining metrics from your social media, particularly to show-
case their sponsorship on social platforms?
5. Based on your experiences, do you believe that showcasing KPI information to potential sponsors would increase
the likelihood of securing sponsorships?
6. What are the top three challenges you would like social media to help address? These can be any areas of con-
cern, such as boosting school spirit measured by student attendance at athletic events, enhancing community involvement/engagement measured by community attendance at athletic events, or increasing recognition of student athletes within the school.
We kindly request you to review these questions and share your answers in an email or a separate document, which- ever is most convenient for you. If you prefer, you may attach the document to the email.
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