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Short-term rentals have performed very well in the Americas. The main players, Airbnb and HomeAway, are both based in the US, and the country accounts for 51% of global sales in the category in 2017. Growth was the strongest in Latin American countries, but from a very small base.
Brazil, one of the major travel markets in Latin America, has gone through some turbulent times in recent years. The 2014 FIFA World Cup and the 2016 Olympic and Paralympic Games, respectively, helped boost arrivals; however, inbound arrivals took a hit from concurrent impeding factors, including Zika and political unrest surrounding the impeachment of President Dilma Rousse .
Outbound Performance 2010–2020
AMERICAS
18% 16% 14% 12% 10%
8% 6% 4% 2% 0%
2010 2011
2012 2013 2014
2015 2016
Airlines
2017 2018 2019 2020 Intermediaries
Outbound Departures
Source: Euromonitor International
Note: Inbound Arrivals and Outbound Departures are in volume (trips), while all other categories are in value (USD,  xed 2016 exchange rate).
© 2017 Euromonitor International 50
Y-o-y growth


































































































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