Page 8 - WTM Cities Report

Cities outperform global travel industry
In 2016, the top 100 cities accounted for 558 million international arrivals. With 1.2 billion trips taken worldwide, visits to the top 100 cities accounted for almost half at 46%.
The importance of cities for tourism has been growing steadily over the years, with top 100 city arrivals outperforming global arrivals almost every year, and this trend is expected to continue.
With urbanisation continuing at a fast pace, cities are becoming larger pull factors, with more people visiting cities for business purposes and to visit friends and families.
The dispersal of travellers will become an increasingly important focus for cities, as limited square footage is occupied by increasing numbers of residents and tourists. Rather than cities
competing with surrounding areas for travellers, it is expected that a more joined-up approach to marketing destinations will become the norm.
Global Arrivals vs. Top 100 City Arrivals 2012–2020
Source: Euromonitor International
CITIES AS GLOBAL DRIvERS
7 6 5 4 3 2 1 0
2012 2013
2014 2015
2016 2017
Inbound Arrivals - Top 100 Cities
Global Inbound Arrivals
2018 2019 2020
© 2017 Euromonitor International 5
% y-o-y growth