Page 48 - FON Spring Issue

FON MEMBER FEATURE
The Fast-Evolving World of Sports
Investing
for FamilyOffices and Private Investors
Family offices and high net worth private investors seeking access to the hottest sports deals increasingly are turning to private equity and SPACs as a way to add sports to their portfolio. From A-Rod’s $500
million SPAC to the NBA’s plan to lure private equity money, the $144 billion+ sports industry continues to make headlines as a compelling investment opportunity. Valuations of sports teams, federations and the leagues are higher than ever and the revenue potential from sponsorships, advertising, ticketing and more is staggering.
Family Office Networks sat down with Richard (Rick) Perna, Founder & Managing Director of Greenwich Advisory & Company, a boutique sports investment bank with extensive M&A experience within the global professional sports industry, to hear his perspectives on investing in sports.
48 FON MAGAZINE / SPRING ISSUE 2021 / FONMagazine.com