Page 53 - FON Spring Issue

FON MEMBER FEATURE
About Greenwich Advisory & Company (www.GreenwichAdvisoryCo.com)
Greenwich Advisory & Company (“GA”) is a boutique investment bank with a specialized skill set and depth of experience within the global professional sports industry. Our team provides comprehensive investment banking, merchant banking and principal investing solutions to our clients. GA consists of a team of accomplished and recognized professionals with nearly 60 years of collective experience, throughout the global sports marketplace.
Our team has closed billions of dollars in M&A and debt financing transactions in every North American professional sports league including MLB, NBA, NHL, MLS, and NFL as well as European Football leagues such as the EPL and Serie A & B.
GA’s Sports Group has a niche focus, which affords it unparalleled insight into industry practices, perspective on historical transactions, access to private deal flow, a broad network of relationships to owners and investors and an intimate knowledge of the league requirements and approval process.
Our team embraces an all-in approach and strives to embody the “client first” philosophy.
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About Richard “Rick” Perna
rperna@GreenwichAdvisoryCo.com
In his nearly 30 years in banking, Rick has held finance roles in corporate lending, investment banking, and private wealth management. Rick’s experience in the sports industry spans over 20 years, when he was a founding member of a Sports Lending Group at Societe Generale in 1997.
Having specialized in sports lending & M&A for more than 20 years, Rick brings deep transactional experience and high-level relationships across all major North American professional sports leagues such as MLB, NBA, NHL, MLS, and NFL as well as international leagues such as the EPL, Serie A, Ligue 1 and the Bundesliga.
In 2006, Rick moved to Citigroup, where he served as Director in the Sports Finance & Advisory Group and focused solely on traditional investment banking services including buy-side and sell-side representation, debt financings, and capital raises within the sports industry. At Citigroup, he oversaw and was responsible for transacting all advisory assignments for nearly 9 years and received the Chairman’s Award for ranking as one of the top 20 bankers in North America.
Rick, a recognized Sports Business Journal Power Player in Sports Advisory in 2016, has been closely involved with and led some of the most notable transactions in the market, working with teams such as the Detroit Pistons (sell-side), Fulham FC (buy- side), Minnesota Wild (buy-side), Los Angeles Dodgers (buy-side), AS Roma (equity raise), Bologna FC (buy-side), the Nashville Predators (sell-side), and many others, aggregating billions in transaction value.
Rick is a FINRA Series 7, 66 & 79 registered representative.
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