Page 22 - ISLA 240 REVIEW PACKET
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Technology Creates Objects of Desire
Consumerism, as expressed through media and emerging technologies creates objects of desire. By showing men and women in certain ways, it creates a need to live up to those ideals, and the products to assure a successful transition. A new car is portrayed as a lifestyle rather than a mode of transportation.
Media creates needs that are over exaggerated or not real – fear for safety, or need for the latest, most improved version. Always baiting us to want and desire more.
