Page 44 - ISLA 240 REVIEW PACKET

ISLA 303 – VALUES & TECHNOLOGY
PROJECT TWO – PART B INDIVIDUAL TOPIC PRESENTATION FORM
NAME: _ABHISHEK KUNDU_______ PRESENTATION DATE: 10/17/18
TOPIC: ________________________________________________________________ What makes Technology so Habit Forming? ________________________________________________________________
CONCLUSION: (500 words or less)
We have all seen how technology has been changing our daily behavior. Apps like Facebook, Instagram, Email keeps us coming back to check them again and again. These products have mastered the art of habit. Habit can be defined as the behavior done with little or no conscious thought. Upon further research, I found out the design pattern that companies are using to build habit-forming products.
Nir Eyal, a professor from Stanford University published a theory called Hook and defines it as an experience designed to connect the user's problems to the companies solution with enough frequency to keep them coming back for more. The hook is a four- step process which involves trigger, action, reward, and investment.
The trigger can be classified into external and internal. The external trigger is all the marketing campaigns that tell us what to do next while internal triggers are the ones that make us associate a product within our minds. Triggers lead to action which is the simplest behavior done with the anticipation of a reward. While the reward comes in 3 different forms - Tribe, hunt, and self. After we have been through this cycle, the final step is the investment where we decide to invest in a product. As we invest more in a product, it keeps us coming back for more and more.
The best product does not always win in the market. It is the product that is able to use these methods efficiently and create that mind monopoly that takes over the market.
SOURCES QUOTED:
1. Alter,AdamL.Irresistible:theRiseofAddictiveTechnologyandthe Business of Keeping Us Hooked. Penguin Books, 2018.
2. Dillard-Wright,DB.“TechnologyDesignedforAddiction.”Psychology Today, Sussex Publishers, www.psychologytoday.com/us/blog/boundless/201801/technology- designed-addiction.