Page 59 - ISLA 240 REVIEW PACKET
P. 59
Business Model: Customer Segments
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OVERALL ATTRIBUTES
● Commuters are the focus
● Can work while traveling
● Enjoy faster commute
● Incentivize use through
cheaper “prepay plans”
● Increase efficiency of app
by prior knowledge of rider location
FOCUS: COMMUTERS
● Do not own vehicle
● Prefer not to drive to
parties/functions
● Enjoy luxury of not
driving
● Prefer convenience
of being car-free
● Young adults who are
trusting of new tech
2
