Page 1 - I.E. Smokeout Booklet

2019 / Riverside County Black Chamber of Commerce / Inland Empire Smoke Out Project

I.E. Smoke Out

Fighting to Save African American Lives from Big Tobacco!

Petitioning a Flavor Ban in

the Tri-County South
Region

Pepi Jackson, CEO of Riverside County Black Inland Empire Smoke Out Team at Unity Day with Building Resilience in African American
Chamber of Commerce Families (BRAAF) Program Saturday April 13 , 2019.
th
RCBCC is now taking on the mantle of fighting big tobacco
in striving to adopt and amend tobacco policy to include the Reducing the Impact of Flavored Tobacco
prohibition and restriction of flavored tobacco, mentholated
products, and prevent the redemption of discounted tobacco
coupons in African American communities. RCBCC is Act Now and Ban Flavors in Your City! Vaping devices are now on the rise despite the
partnering with the California Tobacco Control Program addictive quality of nicotine, more and more
(CTCP) to reduce the impact of tobacco in African American individuals are vaping, some users even believe
communities within the tri-county south region We are a diverse group of individuals dedicated ESD’s are a healthy alternative to cigarettes.
(Riverside/San Bernardino/Imperial Counties). to improving the African American community While ESD’s reduce smoke inhalation, ESD’s
one conversation at a time. The Inland Empire contain a higher dosage of nicotine than a regular
(I.E.) Smoke Out Project is a new program at cigarette hooking individuals in a lifelong
Riverside County Black Chamber of Commerce addiction faster than a cigarette can. RCBCC is at
(RCBCC) funded by the California Tobacco the forefront of tobacco control in the Tri-County
Control Program (CTCP). I.E. Smoke Out is a South Region and we’re looking to debunk Big
$1.5 million dollar, five year project uniquely Tobacco efforts to target our youth through kid-
centered and focused on creating large change friendly flavors and African Americans by
within local African American communities
located in the Tri-County South Region preventing them from selling their flavors of
(including Riverside, San Bernardino, and poison menthol to our communities. We strive to
California Tobacco Control Program (CTCP) has made Imperial Counties). Changing tobacco policy is act now and are taking steps to prevent the
Tobacco industry from profiting off our brothers
major progress in reducing the effects of tobacco in proven to be effective in reducing tobacco use and sisters by educating the community about the
California, however electronic smoking devices or ESD’s among youth and adults according to the CTCP. harsh realities of flavored tobacco. Big Tobacco
are on the rise. RCBCC is focusing our efforts to ban Although the California Tobacco Control
flavors in the Tri-County South Region. Program has made massive progress in reducing targets African American communities,
bombarding them with billion-dollar marketing
We Kick Butts! the impact of Big Tobacco since 1989, the campaigns with minimal advertisements in high-
Tobacco industry is now changing the language
WE KICK BUTTS!
income communities with low African American
Saving African American from harmful cigarettes to “electronic smoking residency. We are FIGHTING TO SAVE
cessation devices” ultimately maintaining a
AFRICAN AMERICANS from Big Tobacco!
steady delivery of nicotine and poison to our
Lives from Big Tobacco! children and families.