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SUPERAMERICA
STORE PROTOTYPE | SUPERAMERICA
Prior to joining Target I served as the Store Design leader for the Midwest Division of SuperAmerica (Ashland, Inc.). During that time I developed a new prototype design in response to increasing opposition from neighborhood and community groups. The new design was created to architecturally respect the context of residential neighborhoods which many of the company’s retail locations were located in.
The entire interior store environment was also redesigned to reflect new business strategies such as pharmacies, video and grocery. The image of the model to the left shows the design I developed for the building exterior.
WILLIAM FERRIS
AIA CID
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