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Business Cards
The old adage rings as true today as it did then: you never get a second chance to make a first impression. And if you don’t believe us, consider some of the decisions you’ve made in your own life. Have you ever rented a movie because of the cover art? Judged the quality of a book by its cover? Have you ever eaten at a restaurant just because it looks the part? Chances are you have and business cards are no different.
High-quality business cards enhance your profile, increase your perceived value and set the tone for what it’s going to be like to do business with you. In some cases, people feel that the impression a business card makes on a potential custom- er is just as important as the face-to-face meeting itself! So remember – just like you would when you meet a person for the first time, you want to make sure you put your best foot forward.
The quality of your card speaks volumes about how you do business. Everything on a business card makes a statement about who you are and what it’s like to do business with you. Are you easy to reach? All of these things send subliminal messages. They speak to how you communicate, how you pay attention to detail and generally speaking – what it’s like to work with you.
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