Page 9 - Sector Alarm Annual Report 2020

Sector Alarm is the second largest provider of profession- ally monitored alarms for res- idential households and small businesses in Europe and is well positioned to take advantage of the attractive market dynamics and growth opportunities in this space.
Sector Alarm has a clear strat- egy that aims to develop the portfolio and improve financial performance through growth in existing markets and expansion into new markets.
The strategy consists of three main targets and objectives: 1) Maximize the value of the
Northern European operations 2) Accelerate growth and scale in
Southern Europe
3) Expand into new European
markets
The penetration for monitored alarms in Europe less than 5%
and we see significant growth potential across all European countries.
The foundation for Sector Alarm’s success is built around employing the right people”, “Highways” and nurturing a unique Sales DNA and culture. We only work with people that share our values, live by them and make both our colleagues and customers feel empowered to succeed. As a consequence, our culture reinforces our capa- bility to reach our business goals. We do invest a lot in our people, as we never fail to recognize how much our people invest in us. When it comes to staff motiva- tion, loyalty and satisfaction, Sector Alarm is top in class in Europe.
Sector Alarm has perfected well defined processes to best serve our customers and we measure and benchmark the quality of all
activities continuously. For Sector Alarm this means that we stick to best practices – all the time. Combined with our relentless focus on improvement, this ensures efficiency and outstand- ing customer satisfaction.
The Sector Alarm Culture is unique as it builds on the fact that all managers and employees have “Sales in their DNA”. As we hire for attitude and train for skill, talents grow into new positions, internal career paths are developed and our culture benefits from dedicated am- bassadors in all corners of the company. Sector Alarm has over time created an industrialized salesforce framework with a strong and unique culture that is very hard to replicate. Decades of learning ensure that the best talent is recruited and trained continuously so that we are always serving our customers at the highest levels.
Sector Alarm / Annual Report 2020
The Right People
We have the right attitude and we are focused on achieving our goals.
The Highway
Staying on the highway means that we stick to best practices – all the time.
The Sales ’DNA’
Industrialised salesforce framework with a strong and unique culture.