Page 44 - Yellow by TCW Issue 4

was tested at the WEF as well as other congresses and was examined for optimisation possibilities. Boner notes that the company has always remained true to
its original idea. ”We thought about electrifying the wall with touch screens, but the longer we went on,
the more we realized that it needed nothing more than a surface and a pen for the user. Something that rests horizontally, not vertically, so everyone can participate.”
The way he works in his own small team has changed as well since Jörg Boner became involved with the Moving Wall. “Many things become more public on the wall”
he says, which leads to different results than sitting
in front of a piece of paper. “On paper, nobody from my team would probably be involved in ideation, but here everyone comes along and makes a suggestion.” The Moving Wall is also about an atmosphere that arises during the working process. The sketches on the wall are animating, you can really feel how an idea takes shape. “This is only possible because it
is so analogue and so direct”, says Boner, “but also because the walls are kept as simple as possible.”
The total reduction of the form, the flowing profiles and the flawless surface, but above all the simple intuitive handling of the Moving Wall undoubtedly contributed to the fact that in Davos, ministers
and CEOs of important companies with rolled up sleeves and full of enthusiasm are still filling the writable space on their knees to utilise the board’s last centimeters with their thoughts.
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Top: the original idea was a giant sheet of paper floating in the room. Above left: industrial designer Jörg Boner runs his own studio in Zurich. Above right: economist Patrick Frick founded Moving Walls
together with his brother Marcel Frick.
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