Page 117 - Snap Norwest Product Catalogue

How do you want us to supply artwork for booklets? You can supply each individual page as a PDF file. We will “impose” these pages i.e. create your booklet for you with the pages combined in the right order.
Why is my print job taking so long to dry?
There are a number of factors – for example, ink does not dry as quickly in wet or humid weather.
What is the difference between vector and
raster images? Vector images are made up
What is the difference between a celloglaze
w do you want us to supply artwork for Why is my print job taking so long to dry?
and a varnish? Celloglaze is actually a sheet of a series of shapes and strokes (vectors) oklets? You can supply each individual There are a number of factors – for example,
of plastic that is applied with heat, whereas and are manually created and edited using ge as a PDF file. We will “impose” these ink does not dry as quickly in wet or humid
a varnish is applied on press, in the same design software (commonly Adobe Illustrator) ges i.e. create your booklet for you with the weather.
way an ink would be. and can be enlarged to any size. Raster
ges combined in the right order.
What is the d(sioffmeretnimcesbceatwlledenpivxecl)tobrasaend images are What is die cutting? Die cutting is used for
hat is the difference between a celloglaze raster imagecso?mVmecotonrlyimcraegaetesdarbeympahdoetougpraphy and material that requires a special shape (such
d a varnish? Celloglaze is actually a sheet of a series ofcsahnanpoetsbaendensltarrogkeds (avneyctfourst)her than their as a presentation folder or custom shape
plastic that is applied with heat, whereas and are manourailglyincarlesaitzedwainthdoeudt iitmedpaucstining negatively brochure). A ‘die’ – a knife that is created
arnish is applied on press, in the same design softwoanreth(ceoimr fimnoalnrlyesAodluotbioenI.llustrator) and attached to a special press – cuts that
y an ink would be. and can be enlarged to any size. Raster
shape out of the paper. What is the difference between a sans serif
(sometimes called pixel) based images are
hat is die cutting? Die cutting is used for font and a serif font? A serif font has ‘feet’
What shapes and sizes do you makecommonly created by photography and
terial that requires a special shape (such (strokes) at the end of each letter – Times
presentation folders in? We can creactaendnioet be enlarged any further than their
a presentation folder or custom shape New Roman is a good example. A sans serif
Serif
Sans Serif
Sans Serif
lines for most presentation folders anodricgainal size without impacting negatively
ochure). A ‘die’ – a knife that is created font is ‘without strokes’ and has a simplified,
help you with any specific ideas you hoanveth.eir final resolution.
d attached to a special press – cuts that modern look – Helvetica is a good example.
ape out ofDthoeI poawpnert.he artwork? Once you havWehpaatidis the difference between a sans serif
Can you print white? You can print an
for it, your Snap Centre will send youftohnet and a serif font? A serif font has ‘feet’
hat shapes and sizes do you make opaque white ink or white foil (you would
native files for your records. (strokes) at the end of each letter – Times
esentation folders in? We can create die typically do this against a dark background).
Serif
lp you withscareneyns,ptehceifiycloidoekansiycoeuanhdavseh.arp? On screen,
modern lookb–roHcheulvretipcrainistinag(owoidthetxhaemepxcle.ption of six
New Roman is a good example. A sans serif es for mosWt phryesaerentmatyiopnicfotuldrerssfaunzdzyc?aWn hen I look on
font is ‘withoWuthsytrcoakne’ts’mayndbrhoacshaurseimbpeli1fi1edp,ages? All
you are viewing an image at the resolution of
I own the artwork? Once you have paid page brochures) must occur in multiples of
72dpi, whereas in print, you are viewiCnagnityaotu print white? You can print an
it, your Snap Centre will send you the four. So while your brochure could be eight
300dpi. Therefore, the image you supoplaieqdue white ink or white foil (you would
tive files for your records. pages or 12 pages, it can never be 11. (Please
was probably low resolution and therteyfpoirceally do this against a dark background).
hy are mylopoicktsurfeuszzfyu.zzy? When I look on
u are viewing an image at the resolution of
saddle stapling, it is a binding methopdatgheatbrochures) must occur in multiples of
note: this only applies to printed and bound Why can’t mbyrobcrohcuhreusreanbden1o1tptoagdeosc?uAmlel nts, which could
een, they look nice and sharp? On screen,
What is saddle stitching? Sometimesbcroacllheudre prinbteinwgir(ewibthouthnedepxacgeepstiofnaonfysnixumber).
dpi, whereas in print, you are viewing it at Do you offer direct mailing? Yes, we can uses staples down the middle of the fouldr.(Sthoewhile your brochure could be eight
0dpi. Therefore, the image you supplied look after all your direct mail campaigns from spine) to secure to individual printedpshageetsso. r 12 pages, it can never be 11. (Please
s probably low resolution and therefore design, writing copy, tracking the results and note: this only applies to printed and bound
ks fuzzy. What is embossing? Embossing uses a metal even manage your campaign. What’s more, brochures and not to documents, which could
stamp to create a raised image on the page.
hat is saddle stitching? Sometimes called be wire bound pages of any number).
You can also deboss, which uses a metal we can personalise your campaign, which
ddle stapling, it is a binding method that
stamp to press downwards. Do you offehr adsirpercotvmenaitloingac?hYievs,ewceoncsainderably more
es staples down the middle of the fold (the
look after alleyfofeucrtdivierercetsmulatsil.campaigns from ine) to secIusreretcoycinleddivpidaupaelrptrhinetemdosshteentsv.ironmentally
friendly paper option? Not necessarily –
hat is embossing? Embossing uses a metal even manage your campaign. What’s more,
our variable data printing options mean
design, writing copy, tracking the results and
often paper manufactured from sustainable you to personalise whatever you are printing. mp to create a raised image on the page. our variable data printing options mean
forests is more environmentally friendly than So, for example, you can add a specific name, u can also deboss, which uses a metal we can personalise your campaign, which
recycled stocks, which can take extra energy address or message to each recipient from
mp to press downwards. to manufacture.
recycled paper the most environmentally endly paper option? Not necessarily –
en paper manufactured from sustainable ests is more environmentally friendly than ycled stocks, which can take extra energy
manufacture.
has proven to achieve considerably more
your database. This can be especially effective
What is variable data? Variable data allows
effective results.
for direct marketing, advertising and customer
What is variarebllaetidoantsah?ipVmaraianbalgeedmateanatl(lCowRMs ). you to personalise whatever you are printing. So, for example, you can add a specific name, address or message to each recipient from your database. This can be especially effective for direct marketing, advertising and customer relationship management (CRM).
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