Page 84 - Snap Norwest Product Catalogue

SILVER BOARD
We can print onto a metallic foil board card stock (paper that has a coating on it to look metallic silver). Areas that would ordinarily be seen as white paper, now take on the effect of a silver foil. All CMYK print colours transform into foil colours.
This technique is not only less expensive than the setup costs associated with traditional foiling, it is also far more flexible by allowing full CMYK designs to be made to look metallic.
This creates a shiny and semi-reflective surface which looks great left plain, printed over or contrasted against matt materials.
The reflective surfaces are eye-catching and when combined with the right printed design can give an exclusive feel.
82
DIGITAL PRINTING